Home 2017-04-21T14:54:12+00:00



We are ASEND – a highly specialised SEND-focused consulting, training and recruitment business established and run by SEND experts with long experience of working in schools, charities and local authorities. Our team of experts enable schools to create better provision for their SEND pupils and ensure progress. We do SEND, and only SEND.

ASEND believes in what it does, which is why we have such a highly qualified, experienced and committed team. No challenge is too big; no request is too small. Whether you need an assessment of one child, an audit of your SEND provision or to find great SEND staff, we will provide what you need.

Avada Admin

Barbara Ball

Managing Director

ASEND was founded in 2011 by Barbara Ball, after over 30 years’ experience in the UK and globally as a specialist teacher, consultant, trainer, inclusion manager and senior manager in a local authority.

Jo Brooks

Associate Director

Jo has nearly twenty years experience in the sector, nationally and internationally. A specialist with a wealth of experience including SENCo, Head of Outreach Service and SEND school leadership roles as well as local authority and independent consultancy. Jo joined ASEND as Associate Director in 2016


Asend has a strong team of over 150 specialists, all highly qualified and experienced in their fields within SEND. Take a look at some of our specialists’ profiles below.

Christine Alexander

An outstanding Headteacher for 23 years and a Primary inspector, Christine is a respected consultant and lead reviewer for Challenge Partners. She conducts reviews of governance and serves on IEBs.
Avada Admin

Catia Lemmi

Catia is a highly trained and experienced senior Clinical Psychologist, currently working at Great Ormond Street Hospital specialising in autism spectrum conditions and special needs.
Avada Admin

John Cane

A Senior Speech and Language Therapist, John has extensive experience of working in mainstream and special schools and staff training. He specialises in developing language and literacy, and on social communication.
Avada Admin

Fuyuko Takeda

Fuyuko has extensive experience as an Art Therapist with children with learning difficulties and mental health issues, in mainstream and special schools, PRUs, family centres, children’s hospitals and children’s homes.
Avada Admin

Jacqui Wolff

A teacher/assessor of children with Specific Learning Difficulties, Jacqui has worked at every level of education. She provides diagnostic assessments, assesses for examination Access Arrangements, runs training and advises schools.
Avada Admin

Miriam Winer

Miriam Winer has taught for over 20 years, ten years as Inclusion Manager/SENCo. She supports schools as consultant Inclusion Manager, mentors new SENCos, and provides support to school staff and families.
Avada Admin

Nicky Hawtin

Nicky is a Certified Play Therapist with significant experience working with children from a wide range of backgrounds and difficulties, improving emotional and mental health difficulties and behaviour.
Avada Admin

Sue Rush

Sue is an experienced consultant and trainer in safeguarding and child protection, as well as SEND and inclusive education. She has been a teacher and a local authority officer.
Avada Admin

Tonia Gann

An Educational Psychologist for over 20 years, Tonia provides a range of services including individual assessments for Education Health & Care Plans, advice to support learning and recommendations on educational provision.
Avada Admin

Barbara Firth

Barbara has many years’ experience as a senior leader with significant experience in Inclusion, as well as being a lead inspector, international trainer and accredited assessor for Inclusion Quality Mark.

ASEND. Building 3, North London Business Park,
London, N11 1GN.

You can call us on 0203 668 1529 or drop us an EMAIL.

Get in touch

Your Name (required)

Contact number (required)

Your Email (required)

Your Message

No Notify!